Jukebox festival grows into major event July 20-22

George L. Winship, Editor
Allan Jackson

Allan Jackson

Scotty McCreery

Scotty McCreery

Kellie Pickler

Kellie Pickler

Joe Nichols

Joe Nichols

Long-time local concert promoter Allan Folino is on track to a potentially sold-out Jukebox Country Music Festival July 20-22 with fans coming to the Shasta District Fair grounds in Anderson from Canada and at least 12 western and southern states.

The three-day festival features headliners Alan Jackson, Joe Nichols, Scotty McCreery and Kellie Pickler, along with Ricky Skaggs, Pam Tillis, Mark Chesnutt, Asleep at the Wheel and at least 12 other groups including a few up-and-coming local and national bands that might well be headliners at a future edition of Jukebox, said Margot Stewart, marketing director.

Three-day VIP Gold Pass tickets ($149) sold out quickly, although they are still available in groups of 10 to corporate sponsors who pay $2,500 for a table inside the fully air-conditioned Fusaro Hall where artists will linger between sets to enjoy the catered delights of Famous Dave’s BBQ, Stewart noted.

Outside on the fairgrounds, more than 70 vendors will offer everything from apparel and accessories, guitars, artist CDs, T-shirts, soft drinks, adult beverages and a variety of food items including freshly baked slices from a new mobile wood-stove pizza oven operated by Mary’s Pizza Shack owners Charles and Kathy Byerly of Anderson.

“The Jukebox Music Festival was founded on the principles of supporting the local community while presenting both established talent and nurturing developing artists,” said Folino, a resident of Redding.

The festival will be staged on three venues inside the fairgrounds with activities planned from 12:10 p.m. each day until 2 a.m. Saturday and Sunday as well as a full day of music until at least 9 p.m. Sunday, according to a schedule posted on the festival’s Web site, http://www.jukeboxmusicfestival.com

Gates to the fairgrounds open each day at noon.

Inside the fairgrounds, artists and audience members will move from venue to venue throughout the day with 20 percent of unreserved seating at each venue set aside for VIP Gold Pass ticket holders and the remainder for general admission three-day pass ($129) holders as well as single-day ticket ($69) purchasers, Stewart said.

Audience members are encouraged to bring their own blankets or lawn chairs for the headliner venue, the long grassy area where the carnival usually sets up during the annual Shasta District Fair, she said.

“Recognizing a local talent pool as deep as Lake Shasta, we have partnered with NorCal Country to select three hard-working regional artists” to perform on the Pepsi Stage during the early time slots each day, Folino explained.

“As a part of our Road to the Jukebox series, these artists will add local pride and talent to three full days of exciting music culminating with our headliners” Scotty McCreery on Friday, Joe Nichols on Saturday and Alan Jackson on Sunday, Folino added.

As the festival’s crowds build throughout each day, the music shifts to the main grandstand stage for up to three sets before moving once again to the partially-shaded lawn for two or three one-hour sets culminating with each day’s headliner act, he said.

The Road to the Jukebox artist series kicks off with Buck Ford and his Pure Country Band on Friday, July 20, with songs from a new CD titled “Country Never Goes Outta Style.”

The Brodie Stewart Band continues the Road to the Jukebox series on Saturday, July 21, with fresh, original songs including “Fine Looking Country Girl” and “Race Car in Me.”

Amador County’s own Erin McKinney rounds out the festival’s Road to the Jukebox series on Sunday, July 22, showcasing music from her forthcoming album “Heart Start Breaking.”

After hours, the party moves to the fairground’s main access road, renamed “Haggard Highway” for the festival in honor of Shasta County’s own troubadour Merle Haggard, a resident of Palo Cedro, for Dancing in the Dark, the festival’s Web site states.

Friday and Saturday nights, from 10 p.m.-2 a.m., live acts and Country DJs will provide popular Country dance hits as line dance instructors teach the latest dances. There will be plenty of food and adult beverages on hand from various vendors along the Haggard Highway.

Those who don’t dance will be able to watch a classic Western movie or simply hang out with friends, whether new or old, the Web site states.

Admission to Dancing in the Dark is included with a single day or three-day pass.

“This promises to be the party of the summer,” Stewart said.

But don’t dilly-dally on purchasing tickets, especially if you want tickets purchased on-line to be mailed to you, she noted.

The deadline for mailing tickets back is Tuesday, July 10. Any tickets purchased online after that date will be available at the will call window during the event, Stewart said.

All tickets will be exchanged at the gate for appropriate daily event wrist bands, she noted.

Children age 5 or younger are admitted free for general admission seating.

The event is produced by The Entertainment Group Inc. Allan Folino is the company’s chief executive officer. For the past 20 years, he has promoted more than 300 concerts, festivals and charity events throughout northern California.

Schedule of Events

Friday, July 20

Jukebox Artist Performances

12:10 p.m. Pepsi Stage – Dawn Lewis

1 p.m. Pepsi Stage – Summer Chapelle

2 p.m. Pepsi Stage – Jenny & Ashley

2:45 p.m. Coors Grandstand Stage – McKenna Faith

4 p.m. Coors Grandstand Stage – Road to the Jukebox Series:

Buck Ford & The Pure Country Band

5:30 p.m. Coors Grandstand Stage – Mark Chesnutt

6:30 p.m. Crown Motors Stage – Asleep At The Wheel

8:15 p.m. Crown Motors Stage – Rockin’ the Jukebox:

California’s largest line dance lesson

8:45 p.m. Crown Motors Stage – Scotty McCreery

Jukebox After Hours: Family-friendly Western movies at midnight; Dancing In the Dark offers line dancing and two-stepping to the latest country music

Saturday, July 21

Jukebox Artist Performances

12:15 p.m. Pepsi Stage – Casey D. Johnson

1:15 p.m. Pepsi Stage – Yes Ma’am

2:15 p.m. Pepsi Stage – Nadia Lanfranconi

3 p.m. Coors Grandstand Stage – Nathan Thomas Band

4 p.m. Coors Grandstand Stage – Road to the Jukebox Series:

Brodie Stewart Band

5:15 p.m. Coors Grandstand Stage – Kevin Marcy

6:30 p.m. Crown Motors Stage – Kellie Pickler

8:30 p.m. Crown Motors Stage – Joe Nichols

Jukebox After Hours: Family-friendly Western movies at midnight; Dancing In the Dark offers line dancing and two-stepping to the latest country music

Sunday, July 22

Jukebox Artist Performances

12:15 p.m. Pepsi Stage – Whiskey Dawn

1:30 p.m. Pepsi Stage – Road to the Jukebox Series:

Erin McKinney

2:15 p.m. Coors Grandstand Stage – Mike Vasquez

3:15 p.m. Coors Grandstand Stage – Brett Eldredge

4:30 p.m. Coors Grandstand Stage – Pam Tillis

5:30 p.m. Crown Motors Stage – Ricky Skaggs

7:30 p.m. Crown Motors Stage – Alan Jackson

Note: Performers and stage schedules subject to change at any time. All seating is unassigned. All sales are final. No refunds, rain checks or exchanges.

© 2012 Anderson Valley Post. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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